Mistakes You Might Be Making With Your Content Marketing

Content Marketing is one finest way of improvising your Search Engine Optimization Strategy. There are numerous ways to promote your piece of content like article submission, guest blogging, influence marketing, Do follow blog commenting and Forum submission.

“ Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

– Content Marketing Institute

As I’ve executed content marketing over the past few years, I’ve spotted a few common and easy-to-make mistakes that many content marketers make. If you can nip these mistakes in the bud or make some improvements, you’ll be a force to contend with in the wild world of content marketing.

1. May be Your Content is not great:

When your content is published according to google poor content is not going to be well received. If you want to create unique content you have to maintain uniqueness, Practicality, Entertainment and Relevance. Poor content will not get traffic to your website also not getting results that you are expecting. You have provided informative, engaging content.

2.Your content may not be ideal to your audience:

After Creating content with the ideal goal of sell goods or services, you have to find out who is your audience. Also, you have to target your audience is crucial to a successful content marketing campaign. Gather Information on what your targeted audience thinks.

3.Not Promoting your content in Social Media Channels:

Creating unique content is not only content marketing, you have to post the content on social media platforms like Facebook, Twitter, Linked-in, Google +, and Content Curation, Micro bloggers sites. The users on the Facebook and Twitter may vary wildly from what you will observe on linked in and other sites. While you may be able to get away with snarky or edgy content on your Twitter account, you may want to maintain a more professional tone when using a social media site catered more toward professionals

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4. Selling instead of teaching

People like well informed, they don’t like sold. When coming to content marketing, instruct the users should be the major priority. If the user takes positive action after seeing your content is a result of gaining more trust in you. Content that is relevant, informative, and useful will more likely be shared to friends and family as well as on social media. The content mainly focuses on selling your products and services.

5. Creating content without SEO strategy

SEO is a process that can apply for getting higher ranking in a list of results by any give search engines. The habitual SEO policy is finding common keywords that are searched by targeted audience and implementing them into your content. The search engine will pick up the keyword from your website and it’s present as a result. Now a day’s many users used long tail keywords instead of using single keywords. Long tail keywords are the combination of three to four keyword phrases that are specific to what you are selling.